La Habana

District: La Habana

●  Total area: 727 Km2

●  Urbanized area: 360 Km2 

●  Residential area: 310 Km2

Population: 2.204.333 inhabitants
     (20% of the population of the country)

Municipio: La Habana Vieja

Total area: 4.32 Km2

Population: 96.479 inhabitants

Historical Centre

●  Total area: 2.14 Km2

●  Population: 66.752 inhabitants

Analysis Tools

1) Normative framework
2) Territorial Administered Analysis
3) Analysis of the current service
4) Technical dimensioning
      of separate collection services
5) Economic projection
      of the new service
6) Awareness raising programme
7) Hygienic Regulation of the Colonial City

Guidelines for the elaboration of the Plan

During our methodology sessions, we knew one thing for sure: that the production of solid urban waste, which is continually growing, is one of the third millennium's worst problem. The problem needs to be dealt with face on by governments, businesses and citizens in each country with everybody doing their part to protect future generations and guarantee equal opportunity to sustain development. At the end of the analysis process and comparison we created some guide lines. It was an easy to use manual for consultation, which gave advice on choices and indispensable actions at the launch and advises on the management of the new recycling system while respecting hygienic and sanitary principles and to protect the environment.

We therefore created guide lines, fully respecting the principles of economic sustainability, financial principles and administrative and environmental issues until we created a format which was applicable in different contexts. The conclusion of this work was to guide local administration in the project, in the awareness campaign, the realisation and launch of an efficient management system dealing with urban and other similar waste which was based on recycling.

Guide to the design
of an integrated system of waste management

SPANISH LANGUAGE

(63 pages)

Attachment III · Pilot project
composting plant

SPANISH LANGUAGE

(42 pages)

Guidelines for the development
of an integrated management project of waste

FRENCH LANGUAGE

(60 pages)

Recycling Plan

The recycling plan mainly involved non-domestic users who were present in the historical centre of the city. These included, bars, restaurants, hotels, museums, schools, different types of shops, supermarkets, public and private offices and a small number of resident housing near Plaza Vieja. Even tourists staying in local hotels were involved in the recycling project as they were asked to separate their recyclable material onto labelled place mats.

The first steps we took were; decide which areas were taking part in the project and the number of users who were involved were outlined. The transfer site where the recyclable material was taken was also mapped out and was modernized according to eco-friendly and efficient international criteria. 

L'Oficina del Historiador de la Ciudad de la Habana was provided with three rubbish trucks in order to collect the waste from its users and a rubbish compactor to transport the same waste to the transfer site. The goal of the project in La Habana was to reduce the amount of paper, cardboard, plastic, aluminium and other ferrous iron sent to landfill thanks to the use of individual recycling bins. In fact we provided 350 rubbish bins and 2000 eco-boxes for paper given to all the users participating in the project. In the first few months, the recycling scheme was positive for all the users involved.

Final Project Plan · La Habana
SPANISH LANGUAGE

(100 pages)

Communication and awareness

We know all too well that communication facilitates the understanding of new knowledge even when change is regarding both social and cultural habits. In project REVIME, we gave equal space to communication and participation. We outlined the strategic actions by using the communication plan in order to expose the project and informed people about the recycling system, about the well-being of the environment and on the protection of their land. The awareness campaign went hand in hand with the communication plan in order to make people understand the immediate and future benefits thanks to recycling and to make them willing participants in this new activity.

A very important aspect of the communicative and awareness campaign is linked to the so called gamification; the way to involve people by using games in everyday activities in order to change the behaviour of people and encourage their interest in the message being communicated. During a demonstration in the main square, the international competition, educational activities, events and using participation instruments, we tried to motivate people until we made them understand the benefit and satisfaction from actively participating in the project and thus proceeding with recycling.
 

Communication Activities and Awareness Raising

Raising awareness in La Habana took place in phrases. Initially, the Consorzio SA/1 staff trained the personnel of the Oficina del Historiador de la Ciudad de la Habana which focussed on both recycling and raising awareness of the scheme. At a later stage the OHC personnel managed to transfer all the information they received to all people involved in the recycling project regardless of their title or role. We also involved the citizens in the awareness campaign with vital meetings where the recycling plan was illustrated to them.

In order to have a good number of participants willing to take part in the project, awareness-raising products were produced (stickers, posters, reception leaflets, business cards, table signs, calenders, serviettes, leaflets) and they were distributed in various ways to all the participants of the project. At the launch of the recycling scheme, an event was organised named 'Giornata Ecologica' (Environmentally friendly day), which mainly involved young residents but also adults and tourists.

Awareness Products

Table Leaflet

Business Cards

Bathrooms Sticker

Shop Sticker

Small Tablecloth

Calendar

Display Hotel

Leaflet

Poster

Poster

Bins Sticker

All the Materials

Communications Products


Poster 1

(50 x 70 cm)

Poster 2

(50 x 70 cm)

Poster 3

(50 x 70 cm)

Poster 4

(50 x 70 cm)

Poster 1

(70 x 100 cm)

Poster 2

(70 x 100 cm)

Poster 3

(70 x 100 cm)

Poster 4

(70 x 100 cm)

Poster 5

(70 x 100 cm)

Poster 6

(70 x 100 cm)


Poster 7

(70 x 100 cm)

Poster 8

(70 x 100 cm)

Poster 9

(70 x 100 cm)

Poster 10

(70 x 100 cm)

Photo Gallery