During our methodology sessions, we knew one thing for sure: that the
production of solid urban waste, which is continually growing, is one of
the third millennium's worst problem. The problem needs to be dealt with
face on by governments, businesses and citizens in each country with everybody
doing their part to protect future generations and guarantee equal opportunity
to sustain development. At the end of the analysis process and comparison
we created some guide lines. It was an easy to use manual for consultation,
which gave advice on choices and indispensable actions at the launch and
advises on the management of the new recycling system while respecting
hygienic and sanitary principles and to protect the environment.
We therefore created guide lines, fully respecting the principles of economic sustainability, financial principles and administrative and environmental issues until we created a format which was applicable in different contexts. The conclusion of this work was to guide local administration in the project, in the awareness campaign, the realisation and launch of an efficient management system dealing with urban and other similar waste which was based on recycling.
We know all too well that communication facilitates the understanding
of new knowledge even when change is regarding both social and cultural
habits. In project REVIME, we gave equal space to communication and participation.
We outlined the strategic actions by using the communication plan in order
to expose the project and informed people about the recycling system, about
the well-being of the environment and on the protection of their land.
The awareness campaign went hand in hand with the communication plan in
order to make people understand the immediate and future benefits thanks
to recycling and to make them willing participants in this new activity.
A very important aspect of the communicative and awareness campaign is linked to the so called gamification; the way to involve people by using games in everyday activities in order to change the behaviour of people and encourage their interest in the message being communicated. During a demonstration in the main square, the international competition, educational activities, events and using participation instruments, we tried to motivate people until we made them understand the benefit and satisfaction from actively participating in the project and thus proceeding with recycling.
REVIME's aim in Port-au-Prince was to involve domestic and non-domestic
users to test a collecting system for organic waste and to create a compost
plant in order to create compost. This decision was taken due to the fact
that a big amount of biodegradable waste was disposed of at landfill and
the unavailability of industries able to reuse recyclable waste for packaging
(paper, plastic, glass).
Unfortunately the tragic events which affected the town in 2010 and 2011 questioned the aim and the realisation of the projectso a plan for the implementation of awareness-raising activities and training was prepared. The involvement of the very young was the new starting point of the project because one of REVIME's aims was to increase their ecological awareness and integrity. Primary and secondary school students were involved in an educational and formative programme especially created to encourage respect for the environment and the protection of their country.